The consumer isn't a moron. She is your wife.
The best ideas come as jokes. Make your thinking as funny as possible.
What you say in advertising is more important than how you say it.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
Never Much Create
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
Advertising humour advertising
Don't bunt. Aim out of the ballpark. Aim for the company of immortals.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
Only Stopped Really
Advertising is only evil when it advertises evil things.
Advertises Only Things
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
Way Old Eccentricities
A good advertisement is one which sells the product without drawing attention to itself.
Sells Good Itself
If it doesn't sell, it isn't creative.
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
Each Who Smaller